Quoting & Pricing
Custom Offer Structure
How to structure a Fiverr custom offer so it accurately scopes the project, prevents scope creep, and fits inside Fiverr's constraints.
#The Template Rule
The standard offer template is fine to use as long as it accurately describes what the client's project includes. Many projects share the same standard inclusions, and offers that look similar are normal.
Check if we've already sent a similar offer to another client for a comparable project. Reuse and adapt - don't reinvent the wheel every time.
The offer must:
- Accurate inclusionslist what's included and NOT included for THIS project
- Consistent structurefollow the same structure/style as our other offers
- No over-promisingalways under-promise and lower expectations before sending
- Correct scopebe right for the client's specific project
For unique projects with custom deliverables, adapt the language to be project-specific.
#Standard Offer Template
1 video with up to [X] minutes of provided [raw footage / voice-over / script]
Rate: $[rate] per minute = $[total] total
Included:
- Full cutting, trimming, and pacing adjustments
- Text animations (titles, lower thirds, callouts)
- Background music (client selects the song - suggest pixabay.com/music)
- Sound design and mixing
- Basic sound effects (where appropriate)
- Transitions
- Basic color correction/grading
- Basic motion graphics (simple callouts, shapes, highlights)
- Basic visual effects (cleanups, stabilization, denoise if needed)
[- Stock footage or B-roll research (if Tier 2+)]
[- AI voiceover generation (if Tier 3+)]
Not included:
- Thumbnail design (separate pricing)
- Stock footage / B-roll research (that would be $30/min tier)
- Scriptwriting or content research (separate pricing)
- Source project files
- Intro/outro design (separate pricing)
- Complex animations or advanced motion graphics
- Full video subtitles/captions (unless added as an extra)
Deliverable: 1 edit delivered in [horizontal/vertical] 1080p mp4 format
First delivery = draft by deadline. Revisions are expected (24-72h turnaround) and part of the process.#Project-Specific Offer Example (For Unique Projects)
Included:
- 2 separate videos edited from your provided clips
- Seamless transition from video into product shot at optimal timing
- Music continuity through product shot/CTA screen
- On-screen text for Video 2: "Afraid of going red?" → "Drink smarter" → product shot
- CTA sequence: "Get Sunset Today" → "33% off for a limited time" → "www.getsunset.com"#Key Rules for Offers
- Include a "Not included" section to prevent scope creep
- Specify revision rounds (3 for video, 2 for voiceover, 3 for thumbnails)
- Specify the delivery timeline
- For subjective/creative work, add: "First delivery is a draft. Revisions are a normal part of the creative process."
- For strategy documents, add: "This is a strategy roadmap, not a promise of results."
- For milestone-based projects, break into milestones with separate pricing
#Offer Settings
#The 1500-Character Offer Limit (Hard Constraint)
The Fiverr custom-offer description box has a hard 1500-character limit. Offers that exceed it get cut off. This is a recurring problem - write offer descriptions to fit.
Anything over 1500 characters gets silently cut off in the client's view. Write to fit, then verify length before sending.
How to stay under 1500:
Overflow goes in chat, not the offer.