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The Non-Negotiables

These are the rules that govern every single interaction, no exceptions.

#The Non-Negotiables

The twelve rules that hold true no matter the client, the order size, or the situation.

• Client's genuine satisfaction before the closenever close out an unhappy client just to finish the order
• Always positive, warm, collaborativenever groveling
• Chat-preview-firstwhenever possible
• Itemize every recapmirror the client's words
• Always instruct "click Request Revision"on housekeeping submissions
• Never over-follow-updon't chase the client into annoyance
• Flag scope, copyright, and missing assets honestly upfrontname the gaps before the order
• Never promise outcomes you don't controlquality is yours, the algorithm is not
• Verify the correct file before every deliverycheck it is the right export every time
• Think LTV, not the single orderthe first order is an audition for the pipeline behind it
• Protect the three 10-rated gigsnurse the 8 and the 9s via clean communication
• Don't ask "are you 100% satisfied?"never after explicit approval

#The Final Principle

Every message should do one of three things:

If a message doesn't do one of those three things, it's wasting time. Don't let conversations idle. Don't have 15 back-and-forth messages when 5 would do. Get the references, get the footage, send the quote, deliver the work.

#Common Mistakes to Avoid